which is the best seo tools 2023

Which is the best SEO tool for 2023 ?

The best SEO tool for 2023

  • Rank Math SEO

Rank Math is a popular WordPress SEO plugin, with more than 300,000 installations to date.

And for good reason — it presents Google Search Console and Google Analytics data right in your WordPress dashboard, provides a Rank Tracker tool, monitors 404 errors, generates Schema Markup, and much more.

Why we like it: The free version provides plenty of great options on its own, but if you do decide you need to upgrade, the annual rates are reasonable (starting at $59). 

It can be overwhelming to switch between a number of tools and websites, so it’s a huge bonus that Rank Math is available right from your WordPress dashboard.

  • AlsoAsked

AlsoAsked leverages People Also Ask data to provide and organize information based on your search. You can research directly on the site or export your findings to a CSV file or a graph.

As of writing, AlsoAsked is in Beta period, so users have free access to the “Bulk” account that includes 1,000 searchers per month. Once the Beta period is over, the free version will offer 10 searches per month.

Image credit: AlsoAsked

Why we like it: While this tool is useful for keyword research in general, it also provides a great way to organize an outline for individual pieces of content by showing you related topics to your search.

  • Question DB

Input a broad keyword, and QuestionDB will come back with related topics as well as specific questions users ask.

Image credit: QuestionDB

Why we like it: QuestionDB is another useful topic generator. We especially like that it offers related topics mentioned in questions; you can find related keywords or popular topics you may have missed otherwise.

  • SEARCH RESPONSE

Search Response uses People Also Ask data to provide popular questions people are actually asking online. Input a keyword or phrase, and it delivers PAA questions based on popularity as well as groups topics similar to the Keyword Magic Tool.

Image credit: Search Response

Why we like it: In addition to the People Also Ask tool, Search Response offers a tool called “People Also Search For” that shows what people look for next if they bounce off a page from their initial search.

  • SEO KEYWORD SPELLING CHECKER

Using the Google Suggest feature, this keyword research tool checks if the keyword you entered is written in the way people search for it. If it’s not, you can tweak your keyword to match the more popular phrasing.

Why we like it: Because these suggestions come from Google, they reflect what’s trending in real-time. This is a quick way to ensure you’re taking trending topics into consideration.

    Other Free SEO Tools

    Schema.org

    Founded by Google, Microsoft, Yahoo, and Yandex, this community promotes shared vocabulary for structured data across the internet. You can access documentation for all types of schema.

    Why we like it: If you need to add a certain type of structured data to your page, all you need to do is look it up and you’ll find all the information you need to implement it.

    Inspect Canonical

    This extension allows users to check the canonical of a page right from their Chrome browser — no need to sift through the source code again.

    After seeing a gap for such a tool, Nick LeRoy decide to create it himself:

    Why we like it: This easy-to-use tool has a color-coding system that appears directly on your Chrome browser. The “C” icon will appear either red, amber, or green depending on the page. It also includes a message (as seen above) so you know exactly what you’re working with.

    Semrush Sensor

    Sensor is a 100% free tool from Semrush that shows the volatility of the SERPs for specific industries. You can also track SERP feature occurrences and HTTPS usage.

    Why we like it: Finding dips in traffic or outliers in data can be stressful and require time-consuming deep dives.

    Before all of that, it’s helpful to find out whether the issues you are seeing are industry-wide or unique to your site.

    Paid SEO Tools

    If you are an SEO by profession, you’ll probably want to invest in some paid SEO tools as well.

    But do you really need to pay for SEO tools?

    While there are plenty of great free options out there, paid tools typically offer greater capabilities, including solutions for managing a large number of clients.

    So while you can certainly maintain your SEO presence without having a large budget to spend on tools, things can get tricky quickly, particularly if you are managing many clients.

    Read through our paid SEO tools list to learn more about what we think are some of the most impactful options out there.

    Tracking, Analytics, and Reporting Tools

    Advanced Web Ranking

    This tool provides rank tracking daily, weekly, and on-demand for desktop, mobile, and local searches. You can populate this data in white-label reports to send to your clients.

    Why we like it: Advanced Web Ranking offers rank tracking, reporting, and competitor analysis all from the same tool. The variety of plans is also useful for smaller businesses or those without large budgets.

    Pricing: You can choose from four different plans. If you pay annually, you’ll save 10%. 

    • Starter (for startups): $49 per month
    • Pro (for in-house teams): $99 per month
    • Agency: $199 per month
    • Enterprise: $499 per month

    Nightwatch

    Find out how your pages are ranking all the way down to a specific zip code. Additional tools include white-labeled reports, Site Auditor, and the Keyword Discovery feature.

    Why we like it: Rank trackers usually use a random Google Data Center, but Nightwatch lets you access any Google Data Center in existence. This will help you see how you fare locally as well as in other markets if applicable.

    Pricing: Similar to Advanced Web Ranking, Nightwatch offers multiple packages depending on your budget:

    • Starter (freelancers and small or medium businesses): $32 per month
    • Optimize (growing businesses and marketing agencies): $79 per month
    • Agency (larger agencies and enterprise businesses): $295 per month

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